I’ve written and produced hundreds of on-air promos and brand image spots for Nickelodeon, Comedy Central, ESPN and Telepictures. I was the head writer of on-air promos at Nickelodeon’s credit crunch group where I wrote, assigned, and edited hundreds of promo scripts that were inserted over show end credits.
Whether branding, episodic tune-in, or special programming stunts, I’ve worked alongside programming departments to establish their needs and with talented production teams to script, edit video, and record voiceover talent.
Nothing will hone your skills at concise messaging like a background in promos. You have 5 to 30 seconds to be informational and engaging!